Graphic - Interactive - UX Design
CINDY COBO
HACK TO SCHOOL
Objective:
Drive brand awareness and product sales through a “live classroom,”
interactive video concept, centered around the {Advertiser’s computer}
Team: Marketing, Creative, Sales, AdOps, & Editorial
My Role: Logo Design & Standard Banners
Award: Innovation Lenovo Hack To School Campaign - Team Award 2016
PROGRAM DETAILS
Beginning in early September, Ziff Davis Tech began an extensive teacher outreach program, announcing the Hack to School program nationwide and invited teachers to register for a chance to win one of 15 free (Advertiser) laptops.
ZIFF DAVIS SOLUTION
Activate STEM curriculum participants—both teachers and
students—through Hack To School, a cross-platform, interactive learning experience that taught students coding basics and put {Advertiser’s} laptops in the hands of teachers grades 4-12.
CAMPAIGN HIGHLIGHTS
• Over 131,000 hours of exposure time with Ziff Davis readers
• 6% Lift in Attention Quality vs industry benchmark
• 36% Lift in Universal Interaction vs industry benchmark
• 16.23% Lift in overall user engagement for Facebook Video
DROVE REACH & ENGAGEMENT
• We delivered 30% more views than contracted
at no charge to {Advertiser}
• The 10/26 episode significantly outperformed
Ziff Davis Tech's sponsored video benchmark, delivering
more than 2X engagement vs benchmark in every category
• Overall user engagement for this campaign was strong, exceeding our sponsored video benchmark by 16.23%
“First of all, thank you for what you do. Many of my students
came in this morning talking about net logo experiments they
were doing last night! Overall I thought the broadcast was
great: not too long, clear instruction, and good interaction
with live viewers”